Business was pretty slow in the early 1930s during the depression, so John A. Nash, founder of Nash Jewellers, got creative.
He encouraged people to start “growing their diamonds”. He encouraged them to buy only what they could easily afford when getting engaged and guaranteed them full trade at a later date. So long as they doubled up, he allowed full trade on the original purchase.
This is a tradition we continue to carry on today. Buy well within your means today, and grow your diamonds when you have the ability to do so later!
Some of our customers keep their original diamond for sentimental reasons; possibly using it as a shoulder stone or putting it into a pendant, and others literally trade up until they get the size they truly desire.
The program works with earrings as well! You buy a small pair when you are getting started and keep trading up until you are happy. Your trade-ins go to our estate department and everyone wins.
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