In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
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“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A world of microprecision lives within every TUDOR watch. There is a delicate balance involved between technical innovation and strength of design. To ensure nothing less than absolute perfection, the components in a TUDOR watch have been relentlessly tested to the most precise details. Study the movement. Precision and perfection are key. The TUDOR watch continues to set itself apart, with an undeniable style, high performance, and an unshakable resilience. The high-precision mechanism is built to last. Exception material, durability and timeless design make each watch a unique work of art.
A TUDOR watch is born to dare and their brand ambassadors personify this spirit perfectly. Each ambassador has been chosen for their ability to push limits and reach for the unknown, reflecting TUDOR and every timepiece.
Lady Gaga is a global fashion icon – mindful of everything she wears. She has turned celebrity into a comprehensive art form. She intrinsically understands that each outfit conveys a powerful message and can be an art performance in its own right, where each and every accessory is key to the look. In keeping with this always bold attention to detail, Lady Gaga might wear three or four watches on one wrist. When she wears only one watch, she chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, and remains both fashionable and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.
As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion. Beckham wears the TUDOR Royal, the epitome of versatile sport-chic with its integrated bracelet, notched bezel and automatic movement.
Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him. Jay Chou sports the TUDOR Royal, with its cutting-edge technical performance and refined aesthetic it sits at the crossroads between classic and sports watches. As a man of taste and culture, Jay Chou also wears the TUDOR 1926, a highly refined while understated mechanical timepiece blending traditional horology aesthetics and contemporary high-performance watchmaking.
TUDOR is suffused with a rich history dating back to the early 1900’s when Hans Wilsdorf the founder of Rolex also created the watch line of TUDOR. TUDOR origins date back to 1926 when Mr. Wilsdorf wanted to offer an alternative to Rolex. He sought a wider audience than his Rolex brand commanded. Thus, ‘The TUDOR’ became the perfect alternative as a swiss-made brand of mechanical watches, with sophisticated style, proven reliability, and superb swiss craftsmanship.
Over our 102 year history Nash's has had the privilege of being a partner with the Rolex and TUDOR Families. Nash Jewellers is proud to be an authorized retailer for TUDOR in 2020 and look forward to sharing the collection with our clientele. TUDOR is an exciting line as the watches offer both professional and sport models to allow a broad portfolio appealing to a wide demographic.
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