INSIDE TUDOR
BIRTH OF THE BRAND
In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
collections
Explore TUDOR's diverse range of exceptional watches.
Explore ALL Models
Tudor Bestsellers
Tudor history
hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
Watchmaking
UNPARALLELED HAND CRAFTSMANSHIP
Since its completion in 2021, TUDOR watches are assembled and tested in the state-of-the-art Manufacturing facility in Le Locle, Switzerland. The impressive structure is designed in TUDOR's signature red with four floors in this over 5,000 metre building neighbouring the Kenissi Manufacture, the TUDOR movement production facility founded in 2016. Quality is guaranteed by this manufacturing facility. After the skilled watchmakers craft these amazing timepieces, testing is conducted to ensure optimal functionality and durability. Developed to run off renewable energy and to make the least impact to its environment, the TUDOR Manufacture is committed to delivering the best quality timepieces for the best possible price for generations to come.
TUDOR AMBASSADOR I BORN TO DARE
MEET TUDOR'S BRAND AMBASSADORS
A TUDOR watch is born to dare and their brand ambassadors personify this spirit perfectly. Each ambassador has been chosen for their ability to push limits and reach for the unknown, reflecting TUDOR and every timepiece.
Tudor Ambassador
DAVID BECKHAM
As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.
Tudor Ambassador
JAY CHOU
Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
JAY CHOU
DRIFTING THROUGH TIME
ABOUT US
Nash Jewellers
TUDOR is suffused with a rich history dating back to the early 1900’s when Hans Wilsdorf the founder of Rolex also created the watch line of TUDOR. TUDOR origins date back to 1926 when Mr. Wilsdorf wanted to offer an alternative to Rolex. He sought a wider audience than his Rolex brand commanded. Thus, ‘The TUDOR’ became the perfect alternative as a swiss-made brand of mechanical watches, with sophisticated style, proven reliability, and superb swiss craftsmanship. Over our 102 year history Nash's has had the privilege of being a partner with the Rolex and TUDOR Families. Nash Jewellers is proud to be an authorized retailer for TUDOR in 2020 and look forward to sharing the collection with our clientele. TUDOR is an exciting line as the watches offer both professional and sport models to allow a broad portfolio appealing to a wide demographic.
